About


To maintain our position in the market we tap only into gaps where big brands tend not to produce or find differentiation in our products. This strategy has allowed us to maintain market position away from price erosion as well as preserve sustainability.

Company Background

We are Magic Solutions Electronics, incorporated in United Arab Emirates and we deal in the niche category of innovative electronic items in the audio-visual segment of the electronics industry. This consist of speakers, RCR's, Boombox, CD players, DVD players, Mini speakers, Hi-Fi Systems as well as the karaoke systems. TV's fall under this category as well. MSE falls under the audio category implementing innovation and technology to its audio products. MSE started its first steps in the introduction of karaoke into the Middle Eastern market. The audio department then created a market segment for this line of products. MSE karaoke systems has more than 10 SKU's we offer more than 37 Languages for these systems. After establishing a firm base in this segment, we started to add more products incorporating technology into new SKU's. We also tap into areas where it is not filled by the market and create an opportunity for us to enter. To exert pressure on the price, MSE has innovated all its products with innovation to maintain sustainability.

What move us ahead?

  • Highly specialized and well trained executives
  • Excellent marketing and technical assistance
  • Delivering the newest innovations and products
  • A partner that will give the best success in your business

Area of Distributions

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Our Products

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Strategy

MSE strategy is to offer products that identify with the 3P motto - Product Innovation, Price and Performance in the audio segment of the market. Our prices are affordable for the middle income group that we serve. To serve our customers everytime with the experience of buying a reliable, good quality product at truly affordable prices. To know that these products are at the forefront of technology and simple to operate.

It aims to be the biggest home entertainment provider in Karaoke for MENA Region and to achieve this within the next 5 years as the next step of the company. To increase distribution into more out reaching areas, to open own retail stores. Another is to increase bundling products with the stores (B2B).

Work team

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